BOKU, a San Francisco-based startup is reportedly in talks with both Apple and Google for a possible merger, acquisition or partnership
. Discussions are currently in early stages, but BOKU execs are said to be in high-level discussions with officials from both companies, which signals a possible bidding war between Apple and Google that might run into the hundreds of millions of dollars.
The company is seen as an attractive target because of its partnerships with carriers in the US and around the world. BOKU claims a market of about 1.6 billion mobile users. BOKU recently partnered with AT&T for a system that lets users buy apps and media just by entering their mobile number instead of bank or PayPal details.
Both Apple and Google are in intense competition for dominance in the mobile market, with the iOS and Android, respectively. iOS has gained a sizable market share, but the newer Android is quickly catching up.
Let’s see how this pans out. Hopefully, Steve Jobs will not have another fit if Apple doesn’t get to buy a company it wants, like with the botched Bungie offer.
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