Rumor: Apple "iPad 3" to be iPad HD; release date: "soon"

Apple (NASDAQ:AAPL) is said to be readying the iPad 3, except it won't be called that -- the rumor is it'll be called iPad HD, thanks to its Retina display. And it still appears that the release date is this year. In IT Blogwatch, bloggers squint at their suddenly-unacceptably-low-resolution screens.

Our sources are saying that...there is going to be a new entry into the iPad family. ... [It's] said to sport a double resolution screen (2048 x 1536), and will be dubbed the “iPad HD.” ... [I]t will be a “pro” device aimed at a higher end market. ... This product is specifically said to not be the iPad 3, rather a complementary piece of the iPad 2 line. Think MacBook and MacBook Pro.

Apple reportedly plans to add a second manufacturer for iPad 3 tablet PCs...according to industry sources in Taiwan.
The new iPads will be launched at the end of the third quarter or early in the fourth quarter, noted the sources. 

While early iPad 2 rumors suggested a "Retina" display would be featured, the device instead shipped [with] the same 1024 x 768 resolution as the original. ... [A]ssuming sufficient tech would allow a 10" 2048x1536 display to be built for a reasonable price. The resulting pixel density...would be much sharper...and would allow older apps to be easily scaled...with minimal processor overhead and zero developer effort.

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iPad makes a splash with businesses-iPad 2 is coming

The iPad tablet computer has been tested or deployed at 80% of Fortune 100 companies, according to Apple. And now the company is boosting its sales support for businesses to address that growing demand, Bloomberg News reported last week.

For years, Internet technology professionals have pushed "for a way to buy Macintoshes and iPhones directly from Apple," says Forrester Research analyst Ted Schadler. "Now with IT support for iPads, they are putting even more pressure on Apple to sell to and support companies—and not just consumers."

Industry tracker iSuppli predicts Apple will ship 43.7 million iPads this year and 63.3 million in 2012, up from an estimated 14 million in 2010. While it is too early to tell how many buyers will be corporate, the explosive growth comes as Apple is expected to announce an updated iPad on Wednesday in San Francisco.

Corporate giants thus far have leaned toward putting iPads into their workforce as sales tools.

• Medical-device maker Medtronic put more than 5,000 iPads in the hands of sales reps. The day iPads first came out, Medtronic snapped up 10, loaded them with product information, and put them into a booth for a cardiologist conference, stealing all the buzz that day. "We quickly realized the business value of enabling the sales force," says Medtronic CIO Mike Hedges.

•Mercedes-Benz put 400 iPads into dealerships keep transactions on showroom floors, near the vehicles.

Dealers can check credit on the iPads or find additional information about the vehicles. It's a powerful tool to make the conversation more concrete, says John Ferry, media relations manager for Mercedes-Benz Financial Services.

Yet corporate adoption can only move as fast as IT department will allow. IT groups are forced to define new policies for what kinds of data can and can't be accessed on the devices, among other issues, before bringing them on company networks.

"We see a lot of executives that want the convenience and accessibility of that device. One of the inhibitors is the issues of how do you secure that device," says Gary Steele, CEO of security company ProofPoint.

That hasn't stopped SAP. The business analytics software maker has picked up 3,500 iPads. "It's great to see that Apple is now embracing the enterprise marketplace," says CIO Oliver Bussmann.

Apple's lead in both the consumer and corporate markets faces an army of rival tablet contenders only just getting started. Motorola's new Xoom, based on Google's Honeycomb version of Android, is the most closely watched among analysts. Nearly a decade ago, some large companies adopted Microsoft's Windows Tablet PC for specialized purposes. It failed to spark widespread interest. "The only tablet provider out there right now is Apple," says DisplaySearch analyst Richard Shim.

Shipments of all tablets, including iPads, are expected to reach 55.7 million worldwide in 2011 and more than triple by 2014 to 172.4 million, according to industry watcher DisplaySearch

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Apple Already Working on iPad 3 To Be Available This September?

Daring Fireball’s John Gruber recently gave us his opinion on where Apple is going with its incredibly popular iPad. However, unlike all of the iPad 2 rumors that have been circulating recently, Gruber has instead speculated on Apple’s third-generation device iPad 3 — suggesting that it could be released when the iPod line is updated in September of this year:

Thus, my gut feeling is that Apple will move the iPad to a September release schedule, alongside the iPods. But they wouldn’t want to wait over a year and a half from the announcement of the original iPad to announce the second one — not with these stakes, and not with so many serious competitors trying their best to catch up.

With regards to the second-generation iPad, Gruber believes Apple will unveil the device “fairly soon,” possibly March with an April shopping date, and that it will be faster, “with more RAM, maybe more storage, thinner and lighter, a front-facing camera.”

In a subsequent post following his claims, Gruber clarifies that his suggestions for the iPad 3 are merely guesswork, and he also expands on his predictions for the third-generation device. Instead of being a successor to the iPad 2, Gruber suggests that the device to launch in the fall may instead be a “pro” or “HD” version — kind of like an iPad 2.5.

Unfortunately, other than possibly hinting at a higher resolution display with the “HD” name, Gruber doesn’t actually go in to any more detail about the features and specs the third-generation device may hold.

Backing up Gruber’s claims was a report from TechCrunch, which cites a “very good” source who says Apple is planning a “big fall surprise” for the iPad. The post read:

… as of right now, the plan is apparently to release one iteration of the iPad in the next few weeks. And then blow the doors open with another new version in the fall.

Unlike Gruber’s post, the TechCrunch one did tease what the third device’s differences may be, albeit with a simple mention of “a Retina-like display” and “another, slightly smaller form factor.”

Sure, the idea of another two iPads this year is an exciting prospect, but what does that mean for keen Apple fans who are eager to possess the latest iDevice release? With many looking forward to an imminent iPad 2 announcement, how many will upgrade just to be let down a few months later when a new device is released?

I find that one of the great things about buying a newly released product from Apple is that you can be fairly sure your device will be the latest for near enough a year until a new one comes along. However, if the company starts updating popular products more regularly, that comfort isn’t there anymore, and you’ll always wonder how far around the corner an upgrade will be.

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