What to Expect From Apple’s iPad 2.0 Event

Apple has been unusually indiscreet about what it plans to unveil this week: the next iPad.

In invitations e-mailed to press last week, Apple attached an image of a calendar page peeled back to reveal the corner of an iPad. We get the picture.

But what about the next iPad, and what else can we realistically expect from the March 2 event? Here’s a quick rundown of what Apple is likely to introduce Wednesday.

iPad 2
The iPad 2 is probably going to be a modest upgrade from the current tablet. Credible reports suggest that major changes include a faster processor, more RAM, a front-facing camera for video chat, and a thinner and lighter overall design.

There’s been a bit of debate surrounding the iPad 2’s display. Some have bet on the iPad 2 gaining a high-resolution display that Apple could call the “retina” display, similar to the iPhone 4’s screen.

However, well-sourced Apple blogger John Gruber insists the next iPad will have the same resolution as the current one, or 1,024×768 pixels. A super high-res display would probably be cost-prohibitive today, Gruber argues, due not only to the cost of the display, but also because of the amount of RAM required for such high-res graphics.

That’s a reasonable analysis, because it’s probably a high priority for Apple to retain the iPad’s $500 starting price, which competitors are failing to match. A higher-res display would more realistically come in a later-generation iPad when costs for both screen technology and memory come down.

Like the current iPad, we can expect the iPad 2 to be bundled with 3G options for both Verizon and AT&T subscribers. We don’t expect a 4G iPad until the faster 4G networks are more ubiquitous.


iOS 4.3
The latest version of iOS for iPhone, iPad and iPod Touch has been in beta for a few months, and Apple on Wednesday will likely announce an official release date for the upgrade.

New features seen so far in iOS 4.3 include improvements to interface elements, wireless hotspot support for AT&T iPhones and new multitouch gestures for controlling the iPad.

The new multitouch gestures for iPad are by far the most interesting new feature, but Apple has already told developers that it was only providing gestures as a preview to collect feedback on how they should work; the feature will not go live in iOS 4.3.

App Demos
Every iOS hardware event has been packed with app and game demos to show off new hardware and software features, so expect lots of these on Wednesday.

MobileMe Reboots?
There continues to be speculation about Apple rebooting its paid MobileMe service to have more seamless online integration. The Wall Street Journal suggests the service this year will become a free “locker” for photos, music and videos to reduce the need for devices to carry a lot of memory. Furthering this speculation, MacRumors points out that Apple has discontinued sales of MobileMe both online and in retail stores.

However, we have doubts a new MobileMe will go live Wednesday, as Apple said in a recent investor meeting that its new data center for managing cloud services will not be open until spring to support MobileMe and iTunes.

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iPad makes a splash with businesses-iPad 2 is coming

The iPad tablet computer has been tested or deployed at 80% of Fortune 100 companies, according to Apple. And now the company is boosting its sales support for businesses to address that growing demand, Bloomberg News reported last week.

For years, Internet technology professionals have pushed "for a way to buy Macintoshes and iPhones directly from Apple," says Forrester Research analyst Ted Schadler. "Now with IT support for iPads, they are putting even more pressure on Apple to sell to and support companies—and not just consumers."

Industry tracker iSuppli predicts Apple will ship 43.7 million iPads this year and 63.3 million in 2012, up from an estimated 14 million in 2010. While it is too early to tell how many buyers will be corporate, the explosive growth comes as Apple is expected to announce an updated iPad on Wednesday in San Francisco.

Corporate giants thus far have leaned toward putting iPads into their workforce as sales tools.

• Medical-device maker Medtronic put more than 5,000 iPads in the hands of sales reps. The day iPads first came out, Medtronic snapped up 10, loaded them with product information, and put them into a booth for a cardiologist conference, stealing all the buzz that day. "We quickly realized the business value of enabling the sales force," says Medtronic CIO Mike Hedges.

•Mercedes-Benz put 400 iPads into dealerships keep transactions on showroom floors, near the vehicles.

Dealers can check credit on the iPads or find additional information about the vehicles. It's a powerful tool to make the conversation more concrete, says John Ferry, media relations manager for Mercedes-Benz Financial Services.

Yet corporate adoption can only move as fast as IT department will allow. IT groups are forced to define new policies for what kinds of data can and can't be accessed on the devices, among other issues, before bringing them on company networks.

"We see a lot of executives that want the convenience and accessibility of that device. One of the inhibitors is the issues of how do you secure that device," says Gary Steele, CEO of security company ProofPoint.

That hasn't stopped SAP. The business analytics software maker has picked up 3,500 iPads. "It's great to see that Apple is now embracing the enterprise marketplace," says CIO Oliver Bussmann.

Apple's lead in both the consumer and corporate markets faces an army of rival tablet contenders only just getting started. Motorola's new Xoom, based on Google's Honeycomb version of Android, is the most closely watched among analysts. Nearly a decade ago, some large companies adopted Microsoft's Windows Tablet PC for specialized purposes. It failed to spark widespread interest. "The only tablet provider out there right now is Apple," says DisplaySearch analyst Richard Shim.

Shipments of all tablets, including iPads, are expected to reach 55.7 million worldwide in 2011 and more than triple by 2014 to 172.4 million, according to industry watcher DisplaySearch

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Will The Microsoft/Nokia Marriage Bear Fruit

For most people, it’s not a union made in Heaven. Perhaps more like a shotgun marriage where one has got into trouble and needs help from the other in hopes of delivering a hail Mary market blockbuster.

The worlds largest mobile phone maker is hooking up with the world’s largest software maker to produce a hopefully competitive smartphone for a exploding market now dominated by Apple’s iPhone and Google’s Android based phones. This is a very unusual event being driven by fast paced technological advances and changing customer demand.

The mobile phone market once ruled completely by Nokia is now a whole new game where the smartphone is quickly pushing less techie low margin phones to the sidelines. Nokia still dominates the low end mobile phone market outside of North America but it is a shrinking market and Nokia’s new CEO Stephen Elop has stated the obvious in a blistering internal memo he wrote to Nokia staff.

The memo became public last Thursday and it is very interesting reading in that Nokia’s dirty linen gets scrubbed in public. The jist of it is that Apple and Google have come out of no where and are leaving Nokia far behind with their corporate panties down in the smartphone niche.

The Nokia software platform known as Symbian just can’t cut it against the other two emerging players and something has to be done about it quickly to put the brakes on Nokia’s slide down the techie slope to nowheresville.

Elop, a former Microsoft executive hired by Nokia only a few months ago as their CEO has decided that a Nokia built phone running on the Windows 7 mobile platform is the best short term solution available to stop the downward momentum.

Will it be good enough to work? Will it serve as a stop gap measure to try and buy Nokia a bit of time for Elop to turn the corporate culture around and get a cutting edge Nokia designed software/hardware smartphone package to market?

This is a fast paced market driven by technological change. Steve Jobs has used the iLine of Apple products to turn Apple in a few short years to perhaps one of the worlds largest corporations. He changed that corporate culture from a computer company making a mobile phone to a wireless smartphone company that also still makes computers.

Last week … rumors of Steve Job’s poor health caused a $10 billion sell off flash crash in Apple stock. This is a pretty fickle market where one faux pas can make and/or break your corporate sales momentum.

Blackberry maker RIM has been another company that has lost market share to Apple and Android. They have responded by buying up a software maker that has a good history of building robust operating systems and are adopting their future playbook devices and Blackberry phones to that technology. That’s their way of trying to cope with the smartphone market elephant and to try to stay in the race for lead dog.

In the ebb and flow of fast changing technology, the next new thing may change everything about a market. The smartphone concept was a game changer. How quickly competitors adapt to the new game will determine whether they remain competitive … or just quietly slip away into irrelevance.

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Microsoft, Nokia, and MeeGo: Are they all doomed?

The beat from the Silicon Valley drums has been that Microsoft is doomed because Windows is a PC operating system, phones outsell PCs, and Windows has struggled on mobile. QED.

It's true that Windows phones have lost market share – and that Microsoft's starting from zero in terms of market share on Windows Phone 7, an operating system that's not actually Windows as we know it and not the earlier version of Windows for devices, Windows CE.

On the other hand, devices are portrayed as the manifest destiny of Linux and open source. The current and anticipated success of Google's Android has helped reinforce this perception.

But this week, Microsoft and Linux did all but nod as they passed each other going in opposite directions.

Windows Phone is becoming Nokia's primary smart phone platform at a time when Nokia remains - just - the world's largest maker of such phones. Linux crossed over to PCs as Hewlett-Packard said it will ship laptops and desktops on webOS, the Linux-based operating system it now owns. HP is the world's largest PC maker and was - at least until recent times - Microsoft's biggest partner on Windows products and services.

But the grass is always greener on the other side, as both camps are about to find out.

Microsoft has just bought market share with its purchase of Nokia, but it's a shrinking market, and there's real question over how much this deal can really help Windows. It might even make things worse for Nokia.

The first hurdle is engineering. Until now, Microsoft has kept tight control on the handsets running Windows Phone 7, to make sure the phones don't fail. But Nokia is a rat's nest of form factors. To try and get around this, the companies have said Nokia will contribute its expertise on hardware design and language support to put Windows Phone on a larger range of price points, market segments, and geographies.

But there's another problem.

Microsoft will have to rely on Nokia's engineering heritage to get Windows Phone working on its many and varied handsets, to make sure phones work and don't get a bad reputation for performance or reliability that'll damage its market share further as consumer turn off. Yet, Nokia has no experience of Windows Phone 7. Iit wasn't even in last year's original OEM line up.

A real problem for Nokia will come in actually keeping the engineering expertise it's famed for and will rely on.

Nokia's going all in with Microsoft, after spending years trying to avoid Windows. It joined and bought Symbian, hooked up with Intel on MeeGo for mobile Linux, and bought the Qt cross-platform brains. That means Nokia has now got an army with completely the wrong skills. They'll need to decide who will be retrained, will be cut, or who will simply decide to leave for new jobs. Nokia's engineers have already shown what they think of the deal.

The rub? Nokia might actually be forced to rely on Microsoft, a company with comparatively little experience in handset engineering. According to the companies' announcement, Nokia will at least have input into the Windows Phone roadmap. How much influence it has will depend on Microsoft, and its joint ventures in software have never been particularly successful.


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Apple May Finally Be Cleaning Up The iOS Notification System

I’ve ranted and raved about how much the iOS notification system annoys me in the past, so rumours that Apple is buying a small company and having it revamp that whole mess are making me drool.

Could it be that I’ll finally get a proper, logical, and neat notification system on my iPhone?

According to Cult of Mac, yes:

Apple is working on a new notification system for iOS and will be buying a small company to build its technology into the operating system, according to one of our sources.

Our source, who asked to remain anonymous, didn’t know the identity of the company, except it already has an iPhone app in the App Store.

One candidate is Boxcar, a free app from App Remix that enables push notifications for Twitter, Facebook, and email. Boxcar’s system has been highly praised, especially the new iPad version.

App Remix’s CEO didn’t wish to comment on whether his company is the one supposedly being bought by Apple—and naturally the big A remains silent—so the rumour mill continues to churn out whispers out like crazy.

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Apple Already Working on iPad 3 To Be Available This September?

Daring Fireball’s John Gruber recently gave us his opinion on where Apple is going with its incredibly popular iPad. However, unlike all of the iPad 2 rumors that have been circulating recently, Gruber has instead speculated on Apple’s third-generation device iPad 3 — suggesting that it could be released when the iPod line is updated in September of this year:

Thus, my gut feeling is that Apple will move the iPad to a September release schedule, alongside the iPods. But they wouldn’t want to wait over a year and a half from the announcement of the original iPad to announce the second one — not with these stakes, and not with so many serious competitors trying their best to catch up.

With regards to the second-generation iPad, Gruber believes Apple will unveil the device “fairly soon,” possibly March with an April shopping date, and that it will be faster, “with more RAM, maybe more storage, thinner and lighter, a front-facing camera.”

In a subsequent post following his claims, Gruber clarifies that his suggestions for the iPad 3 are merely guesswork, and he also expands on his predictions for the third-generation device. Instead of being a successor to the iPad 2, Gruber suggests that the device to launch in the fall may instead be a “pro” or “HD” version — kind of like an iPad 2.5.

Unfortunately, other than possibly hinting at a higher resolution display with the “HD” name, Gruber doesn’t actually go in to any more detail about the features and specs the third-generation device may hold.

Backing up Gruber’s claims was a report from TechCrunch, which cites a “very good” source who says Apple is planning a “big fall surprise” for the iPad. The post read:

… as of right now, the plan is apparently to release one iteration of the iPad in the next few weeks. And then blow the doors open with another new version in the fall.

Unlike Gruber’s post, the TechCrunch one did tease what the third device’s differences may be, albeit with a simple mention of “a Retina-like display” and “another, slightly smaller form factor.”

Sure, the idea of another two iPads this year is an exciting prospect, but what does that mean for keen Apple fans who are eager to possess the latest iDevice release? With many looking forward to an imminent iPad 2 announcement, how many will upgrade just to be let down a few months later when a new device is released?

I find that one of the great things about buying a newly released product from Apple is that you can be fairly sure your device will be the latest for near enough a year until a new one comes along. However, if the company starts updating popular products more regularly, that comfort isn’t there anymore, and you’ll always wonder how far around the corner an upgrade will be.

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